To launch the Nu Era, we decided to say goodbye to financial prehistory in the most literal way possible. We traveled to Chicxulub, Mexico—the exact place where the asteroid that wiped out the dinosaurs marked the end of an era 66 million years ago. And there, we made history once again.

20 meters below the sea, we completed a financial transaction and set a GUINNESS WORLD RECORD, proving that with Nu, you can stay in control of your money even from places no one would imagine.

A stunt designed to turn the arrival of a new financial era into a historic event.