People call me Tone.
Nice to meet you.
I’m a Creative Director and Visual Artist with 15+ years of experience helping brands, agencies, and cultural projects become something people actually care about. I’m passionate about creating bold visual ecosystems and storytelling with a sharp strategic mindset and a strong focus on craft—mixing art, culture, trends, and tech, always spiced with a little witty humor (because ideas don’t have to be boring).
I’ve had the chance to collaborate with global brands like Netflix, Google, Spotify, Volkswagen, Coca-Cola, Vans, Innvictus, Mondelēz & Tec de Monterrey. And yes, it’s been as fun (and unpredictable) as it sounds.
I hold a specialization in Design Thinking from Miami Ad School, but the truth is I keep learning (and unlearning) every day through projects, collabs, and a few happy accidents.
Outside advertising, I dive into my dark side as a Visual Artist, making trippy art fueled by psychedelia, sacred geometry, and mysticism. I’ve collaborated with bands and collectives like Mercadorama, creating art and merchandise for musicians and festivals.
Saludos cordiales.
WORK EXPERIENCE
-
2021 – PRESENT
México -
2021
Monterrey -
2019 – 2021
México -
2019
México -
2016 – 2019
México -
2013 – 2016
México
AWARDS
-
2023 – The Deepest Underwater Bank Transaction (Nubank)
-
2022 – Silver / Digital Design (Nuróscopos)
2022 – Silver / Digital Craft (Nuróscopos)
2018 – Gold / Film (Volkswagen)
2018 – Bronze / Film (Volkswagen)
2018 - Bronze / Film (Volkswagen)
-
2021 – Bronze / Gaming (Pride Outfits)
-
2023 – Silver / Craft (Nuróscopos)
-
2020 – Silver / New Services (Oportunos MX)
2020 – Bronze / Digital Business (Oportunos MX)
-
2019 – Silver / Digital (Kellog’s)
Branding
✺
Strategy
➸
Art Direction
✹
Branding ✺ Strategy ➸ Art Direction ✹
(AI)
✳
Storytelling
◆
Consultancy
✳
Installation
◆
Mural Design
✳
Film & Video
◆
(AI) ✳ Storytelling ◆ Consultancy ✳ Installation ◆ Mural Design ✳ Film & Video ◆