People call me Tone.
Nice to meet you.

I’m a Creative Director and Visual Artist with 15+ years of experience helping brands, agencies, and cultural projects become something people actually care about. I’m passionate about creating bold visual ecosystems and storytelling with a sharp strategic mindset and a strong focus on craft—mixing art, culture, trends, and tech, always spiced with a little witty humor (because ideas don’t have to be boring).

I’ve had the chance to collaborate with global brands like Netflix, Google, Spotify, Volkswagen, Coca-Cola, Vans, Innvictus, Mondelēz & Tec de Monterrey. And yes, it’s been as fun (and unpredictable) as it sounds.

I hold a specialization in Design Thinking from Miami Ad School, but the truth is I keep learning (and unlearning) every day through projects, collabs, and a few happy accidents.

Outside advertising, I dive into my dark side as a Visual Artist, making trippy art fueled by psychedelia, sacred geometry, and mysticism. I’ve collaborated with bands and collectives like Mercadorama, creating art and merchandise for musicians and festivals.

Saludos cordiales.

WORK EXPERIENCE

  • 2021 – PRESENT
    México

  • 2021
    Monterrey

  • 2019 – 2021
    México

  • 2019
    México

  • 2016 – 2019
    México

  • 2013 – 2016
    México

AWARDS

  • 2023 – The Deepest Underwater Bank Transaction (Nubank)

  • 2022 – Silver / Digital Design (Nuróscopos)

    2022 – Silver / Digital Craft (Nuróscopos)

    2018 – Gold / Film (Volkswagen)

    2018 – Bronze / Film (Volkswagen)

    2018 - Bronze / Film (Volkswagen)

  • 2021 – Bronze / Gaming (Pride Outfits)

  • 2023 – Silver / Craft (Nuróscopos)

  • 2020 – Silver / New Services (Oportunos MX)

    2020 – Bronze / Digital Business (Oportunos MX)

  • 2019 – Silver / Digital (Kellog’s)

Branding

Strategy

Art Direction

Branding ✺ Strategy ➸ Art Direction ✹

(AI)

Storytelling

Consultancy

Installation

Mural Design

Film & Video

(AI) ✳ Storytelling ◆ Consultancy ✳ Installation ◆ Mural Design ✳ Film & Video ◆

Illustration

Social Media

Creativity

Illustration ☺ Social Media ➸ Creativity ✹

¿Quieres trabajar conmigo?

Reach out about a project, collaboration or just to say hello!

hola@toneolvera.com

hola@toneolvera.com ➸