When the pandemic canceled Pride celebrations, Sprite kept the spirit alive — inside Animal Crossing: New Horizons.

We noticed LGBTTTI+ youth were using the game as a safe space for self-expression, so we created “Pride Outfits” — a digital streetwear line inspired by pride. Players downloaded 12 unique looks to celebrate on their own or friends’ islands, sparking virtual parades, social posts, and a wave of organic buzz — all without a media budget.