Anónima is a Netflix original film for Gen Z — a rom-com that brings together content creators, TikTokers, and YouTubers in Mexican cinema for the first time.

We asked ourselves what’s relevant to this generation, and the answer was in their culture: social media, collabs, drops, and outfits. That’s how Wearable Ads was born.

We used clothing as the medium to build hype and FOMO. We designed pieces featuring the film’s title and sent bomber jackets and t-shirts to the cast and their inner circles, who unboxed and wore them live on social media.