La NO Alcancía
In Mexico, half of the population still saves money at home due to mistrust in financial institutions — unaware of how much they lose to inflation.
So we reinvented one of Mexico’s most iconic savings symbols: the traditional piggy bank. We removed the slot and integrated Nu’s app through a QR code, allowing users to move their savings to a digital space where their money can actually grow.
That’s how we turned a long-standing tradition into a symbol of change.
Nubank México
@ Nu Creative Hub
/ Creative Direction
→ 2024
The “Coinless Piggy Bank” was so successful that it was showcased during Mexico’s National Financial Education Week, where we invited attendees to break away from traditional saving habits — sparking a cultural shift in how Mexicans think about saving through the redesign of an iconic object.
We even received recognition from key figures within Mexico’s political and financial sectors.
Client: Nubank México
Agency: Nu Creative Hub
Production House: Madrefroca
Director: Tom Escobar
Managers: Gabriel Berta, David Zacarias
Creative Directors: Giovanna Franzoni, Tone Olvera
Copywriter: José Manuel Rivera
Marketing Director: Paulina Juaristi, Emmanuel Romero
Brand Manager: Carlos Henao, Natalia Orejuela
Producer: Ana Tiscareno, Guillermo Ortega