The first tattoo studio where no bad decision lasts forever.

In Mexico, 1 in 4 people regret their tattoos because they see them as irreversible mistakes—just like financial decisions. Millions stay stuck with traditional banks, believing there's no way out. If anyone knows about tattoo regret, it's Belinda's ex-boyfriends. Their names became viral symbols of bad decisions you wish you could erase.

With Belinda, Mexico's biggest pop star, we created Tinta Nu: a tattoo studio where past mistakes could be covered with art. To get an appointment, people submitted the worst decisions they'd made on their skin—and in their finances. Nu selected the most painful ones, and a crew of tattoo artists transformed them for good.