Winter arrived. And with it, the season when we spend the most.

People didn’t know Nu offers two different products, so instead of explaining it, we made it wearable. So we created the Bip Bip Sweater, the first sweater you can pay with contactless:
left sleeve for Debit, right sleeve for Credit.

A choreographed audiovisual piece with a high-fashion aesthetic that turns a functional explanation into something simple, visible, and desirable.